Distributors are seizing this opportunity to showcase one of their core competencies: providing a one-stop shop for a variety of components and technologies. Even though the channel has cut personnel during the recession, distributors are retaining and even making select investments in applications engineers, Web tools, technical training seminars, and other types of design assistance. “Technical competence is going to be one of the major trends shaping the distribution channel as we move forward,” said Vallee.

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